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Lecture 7

Lecture 7: Who Owns the Media?

5 Pages
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Department
Communication Studies
Course Code
COMM 1101
Professor
Chris Russill

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Lecture 7: Who Owns the Media?  Who is the media actually for? o Why does the media even exist? What does it do in our society? Who benefits from having media industry?  Who owns the media? o Who controls what we see/hear/consume? Where does the money come from and where does it go? What are the consequences of having certain companies owning different media outlets in many different media centres? o When one company owns Internet, television, publishing companies, what effect does this have on media content and consumption?  How are media industries organized? o If you think of the media as a resource (benefit), then we need to know how it’s structured and distributed, and what impact certain kinds of organization have on media.  Why does it matter? o Who cares how media is structure? Does it have an impact on your personal experience with media use? o The people who own the media have motives about where they put their money, what they choose to produce/not produce o It will eventually impact our choices in life outside of media use; we have limited amount of choices in how we use the media o Does the media do exactly what it’s supposed to do? Are you satisfied with your media experience? Female Representation in the US Media  51% of population is female  5.87% of full-power US commercial broadcast TV stations are owned by women  6% of US commercial radio stations owned by women Job Loss in Media Industry: Causes  Budget reductions  Change in media landscape o Move from print to online media, print staff no longer seen as valuable with skills that are unnecessary  Desire to increase advertising revenue o Certain content will be modified/deleted in order to cater to needs of advertisers Job Loss in Media Industry: Implications  Change in employment status o Fewer salaries, less benefits, less stability in job  Change in programming o More celebrity gossip in media because that’s what sells papers, shows, etc. o Shorter, lighter pieces; same stories in different media  Change in content o More product placement, more branded entertainment, less diverse/independent coverage Women/Minorities Underrepresented in Media Leadership Roles: Causes  General patterns o In other fields of work, women are underrepresented in leadership roles  Old traditions o Gender gap still predominate in media industries  Hard to compete o No competition for multinational media companies that dominate airwaves and sound waves Women/Minorities Underrepresented in Media Leadership Roles: Implications  Ownership <> Programming o Sexism, inequality, child care, etc. that are issues for women in their everyday lives o Visible minorities are less often featured in news coverage unless the piece is about a racial issue  Vicious cycle o If there are few women/visible minorities in leadership roles, how will they learn skills in order to acquire those roles? How can they mentor other generations to help them gain experience to gain these roles? o Self-perpetuating problem  Cultural issues o Journalists’ life experiences/biases are reflected in reporting they do; natural that when you make a story it will be coloured by your own experience  If there are less women reporting, you won’t get alternative perspective son stories o Choice/stories we’re exposed to; when we see fewer different people represented in the media, what does this tell us what our society should look like?  Media represents reality in very particular ways Media Convergence  Fewer owners of more media sectors and companies  (News) media are important “precisely because they help shape our perception of the word, other people, and ourselves”  Things that are left out influence our perception as well  Consequences: doesn’t serve the audience, doesn’t produce better media content, doesn’t give us more access to information/freedom of expression Media Convergence Can:  Silence diverse voices  Compromise quality journalism (get it the fastest, rather than the best)  Eliminate local content (fewer owners; small fish have little chance of surviving) Journalistic Principles (Democratic Setting) 1. Journalism’s first obligation is
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