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COMM 2102 (88)
Ira Wagman (73)
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Comm 2101 Winter Notes.docx

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Department
Communication Studies
Course
COMM 2102
Professor
Ira Wagman
Semester
Winter

Description
WhatisAffectandWhydoWeStudyitNow02062013rdJanuary232013LASTWEEKWecanthinkofthebodyascommunicativeEmbodimentisthewaysinwhichcultureputsitsstamponthebodyTheinterpretationinwhichweunderstandthebodyisculturalThewaysinwhichsocietybringsmeaningtothebody1Emphasisbetweencommunicationandexperienceandhowtoformsofcommunicationsdictateourexperiencesourpathwaythroughtheworld2Heisconcernedwithpoliticthinkingaboutcommunicationasastruggleformeaningasastruggleforpowerasastruggleforcontrolandastruggleforrepresentation3IstothinkaboutcommunicationasbeingmorethanwordsandpicturesTothinkaboutcommunicationinabroadersenseLectureAffectisacomplicatedconceptAffectisRepresentsamoodastateofmindAmentalstatesuchasmoodoremotionAfeelingastateofmindordispositionAfeelingtowardssomeoneofsomethingAfeelingbeforeintentionbeiefmeaningssomethingthathappensbelowtheconsciousnessThesearepersonalandintimatethingsbuttheyalsoserveasmeansbywhichwecommunicatewitheachotherverballyandnonverballyIsabodilyreactionthathappensbeforeyourealizewhyYourbodyhasreactedtosomesortofstimulusbeforeyourealizeyourbodyhasreactedtothestimulusieyousweatbeforeyourealizeyoursweatingAffectremindsusofThecommunicativepowerofthesensesTheconstructednatureofcommunicationTheimportanceofembodimentThetendencytoprivilegetextoverbodiesThetendencytokeepthemindandbodyasseparateentitiesAffectremindsusofthefactthatincommunicationswearefascinatedwithquestionsofeffectsiewhatistheeffectofeffectofsomethingonsomethingelseWhatisthepowerofimagesTheargumentisthatcommunicationscreatesactionthatareinoursubconsciousandthebestwaytogetthoseactionsisthroughpsychoanalysisTryandfigurewhatisintheindividualssubconsciousandnowthequestioniswhatistheeffectofvariouscommunicationsonusNeuroscienceInorderforustotalkaboutreactionyoushouldprobablyunderstandhowthebodyworksWhysomuchaffectAnxietyieYoungpeoplearebeingputunderpressuretogotoschoolgetgoodgradesorgetajobandmakemoneyChoiceieareasonforanxietyisthatwehavesomuchchoiceTrustWhataretheconsequencesEscapismhasbecomerealierealitytelevisionStyleoversubstancePoliticsispersonalAffectivelaborMarxlabourandvalueareexploitedthenabstractedlabourandvalueareabstracthealsosaysthatthisisahistoricalprocesshistoricalmaterialismthedividebetweenpeopleandtheirmeansofproductionsfranklyisthatpeopledontmakethingsanymoresowhatwedoisprovideserviceCustomerserviceweprovideservicesbecausewenolongermakethingsFromthingstoservicesimmateriallabourMuchrestsonhowwefeelabouttheserviceThisworkdoneinthenameofproducingmanipulatingcirculatingfeelingforimmaterialthingsisAFFECTIVELABOURHardtThekeyistheperformanceofsincerityInspirationforaffectivelabourcomesinpartfrothentertainmentindustryandtakesitscuesfromitscultureofcelebrityandofcoarsefromactingDifferentformsofpopularcultureattempttomakerelationshipsthroughstoryformAssigncharacteristicstocharactersinnameofidentificationtoensrefidelityandfollowing
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