COMM 2301 Lecture Notes - Lecture 7: Mark Zuckerberg, Life & Style (Magazine), Charismatic Authority

• School: Carleton University
• Department: Communication Studies
• Course: COMM 2301
• Professor: Kirsten Kozolanka

Document Summary

History of celebrity 1: no celebrity prior to 20th century. History of celebrity 2: 1927: clara bow stars in movie it, branded as the it girl , 1930s: picture personalities" emerge, jean harlow, blonde bombshell . Star" development turns individual into commodity to be marketed: can now construct relationship with audience, both real (individual) and unreal (stars larger than life) History of celebrity 4: over time, celebrity broadens to new locations, sport, popular music, television, video, online , new genre, locations, new distinctions, ex. Economy of celebrity 3: celebrity can also be disconnected from achievement, ex. The kardashians: now worth more than 300 million, according to life & style magazine. Celebrity-commodities" are developed to make money: they are cultural workers, paid for their labour, they are also property (financial asset, celebrities actively commodify themselves & construct an individualized star persona, but commercial interests may be different, ex.