COMM 2301 Lecture Notes - Lecture 3: Intangible Asset, Contracture, Smartphone
Document Summary
Reinforce that technology is good and everybody needs it. To encourage the audience to just get up and do it. The song is from 1968, refers the recycling revolutionary idealism in every twenty yrs. Advertising is a series of appeals, symbols and statements deliberately designed to influence the receiver of the message toward the point of view desired by the communicator and to Marketing is the bigger overall set of strategy and structures. In the end, the effective of advertising is worth discussing. People are for the first time expose for the same media with different ideas and cultures at the same time. The whole nation seeing itself as a whole in media. Using all creative tool to teach russian about the revolution. Visual language that immediately assessable and understandable. understand their role and how to be part of the revolution. In this period people are inventing people that we take for granted.