COMS 1000 Lecture Notes - Lecture 2: Thesis Statement, Media Literacy, Profit Motive
20 Mar 2019
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Review: defined communication as sharing, participating, joining/connecting, and making common, fundamental to who we are as human beings but also source of problems due to inevitable gap between minds. Metadiscourse is communication about communication, used to monitor and correct (craig) Mass communication: media change, media literacy. If you include media, must be relevant, illustrate and amplify point being made. Cultural forms etiquette (e. g. , full block style, dear so- and-so, sincerely yours ) From one sender to small number of known receivers. Uses socially innate skills, do not require advanced division of labor. Little to no (or delayed) feedback between producers and audiences. Capital intensive: expensive to produce, cheap to reproduce. Laswell"s four functions of mass communication: to inform (surveillance, to explain (correlation, to teach (cultural transmission, to entertain (entertainment) Five eras of communication: oral, written, print, electronic, digital. Convergence: digitally enabled merging of media devices, companies, and content, three mutually reinforcing forms of convergence:
