COMS 2003 Lecture Notes - Lecture 1: Johannes Gutenberg
11 Oct 2018
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Philosophical: communication is the study of our desire for connection and of the promises and anxieties that we have associated with their technologies that have been used to bring people together. Anxieties that are amplified with every new media that ensures media will be sent more efficiently, accurately, etc. Theories: are attempts to explain how some aspect of the world works. On the ability or inability of people who have written about a similar theme to explain it. What have people said about the pitfalls of technology. Theories are contextual: they emerge out of a particular place and time. They take what"s here and they add something on top of it. What makes theories innovative is their ability to creatively build upon and adapt something that has been done before. The primary most important form of communication is rhetoric. The stylish rhetorician was awarded as the most persuasive. This relied exclusively on one"s ability to memorize and repeat it back.
