COMS 2300 Lecture 3: Lecture 3 Cultural Production and Consumption

• School: Carleton University
• Department: Communication and Media Studies
• Course: COMS 2300
• Professor: Kirsten Kozolanka

Document Summary

Commodify: how do people or things get commodities. A developed state of mind the processes of this development; Means of these processes: cultural practice and cultural production. Dominant: has elite power to impose values and ideas. Popular: is understood by a majority and linked to ordinary life. Thus, the audience is the primary commodity not programming/content/product. Both technical advances and shifts in labour led to mass production. Labour: better wages, les hours of work led to more consumption, aided by advertising. Ads finance media industry and also invest in the media. Tv ads very profitable can finance expensive products. Audiences consume both the ads and the products.