COMS 3109 Lecture Notes - Lecture 2: Edward Bernays, Propaganda Model, Jiwani

• School: Carleton University
• Department: Communication and Media Studies
• Course: COMS 3109
• Professor: Miranda Brady

Document Summary

Social identity theory (in group/ out group) or psyche (schemas, etc: is identity a performance to be interpreted by others, butler talks about gender performances, butler tries to denaturalize the norms, performance (ervin goffman/ judith butler) In order to fit in with the norms, the behaviour is expected: panopticon. Self-help genre has started to come out themselves. Socialization became an important aspect: the psychodynamic self. Identity is not static, comprises of different things: key concepts, discourse: foucault describes: instead of gradually reducing the rather fluctuating meaning f the word discourse, i believe i have in fact added to its meanings. Image are reflection of a profound reality: a picture of pumpkin is like the real thing. A picture of the pumpkin is like a shitty version of the real thing. Images masks the absence of a profound reality, the pumpkin was a lie: the image has lost all the connection to reality.