COMS 3109 Lecture Notes - Lecture 3: Planned Obsolescence, No Logo, Identity Politics
24 Sep 2018
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Advertisers and critics say there"s a strong connection. What kind of agency do people have in formulating identity in consumer society. Is there a distinction between consumer and producer. People started moving towards the city than the country. Brought in the rise of advertising agencies. Brought in the rise of branding and chain stores, losing the intimacy of going to the small local bakery. We don"t need to make things anymore, we can just buy it from the store. Marketers sell products based on insecurity, new, popular, cheap, etc. This is all part of the rise of modernity. Planned obsolescence: products are not made to last forever, so that companies can make more money. Social ills: companies create and/or emphasize problems and sells the solution. Ads went from merely informational to far more personified and personal approach. Marketers understood they they were selling ideas more so than a product (no logo)
