COMS 3109 Lecture Notes - Lecture 5: Pink Ribbon, Upper Class, Brand Equity
15 Jan 2019
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It creates this style over substance identity where he fakes it till he makes it . He does what he wants, says what he wants without thinking about how his words and actions affect the american people. Logics of promotion to the exclusion of everyone else. Donald trump the brand sits at the white house . His style and everything he brings with him is what we know the white house to be today. His power can turn his attention into monetary value. Commercial value of a brand based on perceived valuation rather than use value. Most of us have less control over our personal brand and will never be paid for it. Many programs cut, tax incentives companies to take on some of the responsibilities of gov"t. Notorious for the term welfare queen and mobilizing construct as an illustration of how people were exploiting the system. Highly calculated and measured strategy that is integral to businesses profit making function.
