COMS 4505 Lecture Notes - Lecture 5: Op-Ed, Speedstep, Dras
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The(cid:455)"re great at getti(cid:374)g (cid:455)ou to tra(cid:374)sitio(cid:374) fro(cid:373) a(cid:272)ade(cid:373)i(cid:272) to professional writing. They need to have factual and have research behind them, but they cannot exceed 700-800 words. They need to be interesting and stand out, but at the same time they need to make a point. Now featured on websites, magazines, blogs, etc. Different from columns, letters to the editor, etc. Did(cid:374)"t for(cid:373)all(cid:455) e(cid:454)ist u(cid:374)til (cid:1005)97(cid:1004) it was the new york times that posted the official op-ed. It"s a (cid:271)it easier (cid:271)e(cid:272)ause of the i(cid:374)ter(cid:374)et. Although the(cid:455)"re differe(cid:374)t tha(cid:374) a spee(cid:272)h, the(cid:455) are (cid:272)loser to spee(cid:272)hes than essays because they have that quick, concise challenges. Important to establish the credibility of an author (ethos) You (cid:374)eed to prese(cid:374)t (cid:455)ourself i(cid:374) a (cid:449)a(cid:455) that dra(cid:449)s o(cid:374) peoples" emotions and is compelling to read (pathos) You need to use facts but you need to be concise and use them to support your opinion (logos)