ECON 1000 Lecture Notes - Lecture 16: Marginal Revenue, Marginal Cost, Fixed Cost

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Profit maximized when a t the level of q where marginal revenue = marginal cost. If price goes up, higher price and can make more. Shutdown: a short-run decision not to produce anything because of market conditions. Exit: a long-run decision to leave the market. If shut down in short run must, must still pay fixed costs (e. g. factory, land) Divide both sides by q: exit if tr/q= p< atc. Similarly, in long run a new firm will enter if profitiable: tr > tc. Divide both sides by q: enter if p > atc. Earning +econ profit (making more than req to cover all costs) New firms will enter, short run market supply shifts right. Incurring loses in sr, some firms will exit, short run market supply shifts left. Costs do not change as other firms enter/ exit market (constant cost of input) Fixed in the short run (due to fixed costs)

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