GINS 1020 Lecture Notes - Lecture 5: Wharton School Of The University Of Pennsylvania, Costume Jewelry, Consumer Capitalism
10 Nov 2016
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Document Summary
Introduction: consumerism and the making of the citizen, culture and the imagination, the vernacularization/domestication of cultural practices. What we see that though capitalism is an economic system, it cannot work without a range of socio-cultural and economic drivers: Cultural norms that shape what is deemed legitimate. A domain of creativity in which meanings are produced. These meanings have real world significance and impact and have the ability to shift the way reality is understood. Consumerism and the making of the citizen: the origins of 21st century globalism. Capitalism is one possible cultural adaptation of many. Need to understand its effects on the world"s people. It is not inevitable development, growth or modernization. It involves the displacement of one way of life by another. It has affected our material, spiritual, and intellectual life. It has largely dictated the direction that every institution in our society would take. Feeding the consumer has required a level of global integration unmatched in human history.
