JOUR 1001 Lecture Notes - Lecture 10: Steve Wozniak, Orson Welles, Advertising Campaign
19 Jun 2018
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Theatre of the Imagination- Radio and Broadcasting Creativity
(Drums and Wires Part 2)
Was used for the US Navy and the Military
Then amateur enthusiasts played around with the technology and expanded it. –similar to the invention
of the computer. The computer started off in the military- it couldn’t really do anything other than
make things faster. The personal computer is what really changed things- and this was invented by
young enthusiasts.
Steve Wozniak and Steve Jobs created the Apple computer in 1976. They were both in their twenties.
The newspaper was a package of information that was distributed simultaneously to an audience.
The wireless did the same thing- a diverse group of listener’s receiving the same information at the
same time.
Advertising became the revenue base in broadcasting in North America. In the main in North American,
broadcasting is dominated by the commercial broadcasting- which affects what type of programming we
get. It is an advertising driven industry. Advertisers want certain types of audiences.
In the beginning they wanted vast audiences, with disposable income (money to spend), for whom the
consumption of products and services is the core aspect of their lives. All of this conspires to shape the
type of commercial broadcasting we get in the media.
It pushes the broadcasting industry to produce entertainment, because it is the most popular. It is
designed to amuse and distract us- song, dance, jokes, and thrills. People came to accept that the
broadcasting was permeated by commercial messages. However, in reality, this is an absurd way to tell
stories. The story starts, then stops to tell you what to buy, then the story starts again, then stops and
tells you what to buy.
The programming is designed to accommodate the advertising. Radio had no pictures, this fortified its
dramatic hold on listeners. It was the theatre of imagination- people pictured things in their mind.
Radio could tell you what was happening that very second- it broadcasted live. It seized the attention of
audiences. It was a medium of the insistent present.
Edward R. Murrow- CBS correspondent in London during WWII. CBS hired him to book people who
could create radio media content. He was very good at this and they sent him to Europe.
Hitler marches across Austria. Murrow and William L. Shirer invent broadcast journalism on March 13,
1938. William was there for the invasion of Austria. He gets on a plane from Vienna and leaves for
London. Murrow flies into Vienna to witness the arrival of the Nazis, to see if he could report on what
was going on.
They had 12 hours to set up a broadcasting station between 5 cities (France, London, Austria…) to report
on what was happening. They decided to have an announcer for CBS in New York to be the narrator
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
Theatre of the imagination- radio and broadcasting creativity (drums and wires part 2) Was used for the us navy and the military. Then amateur enthusiasts played around with the technology and expanded it. The computer started off in the military- it couldn"t really do anything other than make things faster. The personal computer is what really changed things- and this was invented by young enthusiasts. Steve wozniak and steve jobs created the apple computer in 1976. The newspaper was a package of information that was distributed simultaneously to an audience. The wireless did the same thing- a diverse group of listener"s receiving the same information at the same time. Advertising became the revenue base in broadcasting in north america. In the main in north american, broadcasting is dominated by the commercial broadcasting- which affects what type of programming we get.
