MUSI 1002 Lecture 3: Lecture 3
Document Summary
Getting your music out there and having it be heard: using expensive car, alcohol, product mentions in their music to get a higher or better status. In some cases, the artist is somehow benefiting but not all mentions of these products are paid and sometimes it"s difficult to tell often about status (financial position) rather than advertising or selling the product. If it"s something affordable, it"s usually a paid advertisement rather than a status (paid placement: they use the lyrics in the song to also advertise the product along with showing the product. Often there are times where a song is used in the commercial and it increases the sales and popularity of the specific song used.