PHIL 2003 Lecture Notes - Lecture 19: Martin Heidegger, Old Navy, Microbrewery

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Recall that a fallacy is a psychologically compelling but nonetheless mistaken way of reasoning. A technique of irrational persuasion, by contrast, is a psychologically compelling way of convincing you of a claim, where no arguments are given for it. (even though they should be) Unreasonable belief (belief not supported by good reasons) Belief supported by bad reasons (what fallacies give us) Belief supported by no reasons at all (what techniques of irrational persuasion give us) Loaded terms: the use of terms with both a descriptive and an evaluative aspect to their meaning, in an attempt to get us to accept the evaluative aspect on the basis of the appropriateness of the descriptive aspect. Terrorists evaluative aspect of meaning: unjust, immoral. By describing the individuals as terrorists, the speaker may be trying to convince us that they are unjust or immoral as well as rebellious. Yes, but i"d like to remind you that evolution is a mere theory.

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