PSYC 1002 Lecture Notes - Lecture 16: Cognitive Dissonance, Social Influence, Social Comparison Theory
31 Mar 2017
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Document Summary
Compare self with other that are similar or worse. Presenting ourselves to others (way others perceive us) Individuals vary in the extent to which they strategically cultivate public appearances (impression management) People differ meaningfully in the extent to which they can and do engage in expressive control. High self-monitors sensitive to the ways they express themselves in social situations (manage self and impression they give off in order to fit in) In their relationships with friends and acquaintances, high s-m individuals are eager to use their self-monitoring abilities to promote smooth social interactions. (try to improve social interactions) Debono: explorations of consumer attitudes and behaviour: high self-monitors swayed by images and appearance and status. Low self-monitors persuaded by ads focusing on the quality. Attitudes beliefs or opinions about people, objects, or ideas. Only in 3 circumstances attitudes are strong strong awareness of attitudes (leads to more of the behaviour) attitudes relevant to behaviour.
