PSYC 2001 Lecture Notes - Lecture 13: Inter-Rater Reliability, Naturalistic Observation, Content Analysis

• School: Carleton University
• Department: Psychology
• Course: PSYC 2001
• Professor: Jordan Schoenherr

Document Summary

Measurement problems: essential that the behaviors are not disrupted/influenced by the presence of the observer because the goal is to observe natural behavior, observation and measurement need some subjective interpretation. Measurement process: establishing behavioral categories, using the frequency, duration or interval method to obtain a numerical score, using multiple observers for part of the measurement to obtain the measure of. Weaknesses: naturalistic observation time-consuming, potential for observer influence, potential for subjective interpretation, participant observation, time-consuming, potential for loss of objectivity. Increased chance of observer influence: contrived observation. Anchors opposite extremes that are identified by verbal labels. Semantic differential presents pairs of bipolar adjectives. Demographic questions (age, gender, level of education) Questions dealing with the same general topic. Vocabulary and language style should be easy for participants to understand. Format that should be relatively simple and uncluttered for each page. Mail: nonresponse bias, its 5 elements. Case history: applications of the case study design.