PSYC 2100 Lecture Notes - Lecture 2: Sensory Memory, Cognitive Psychology, Takers
17 Oct 2017
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Research methods: content: the content of a test response processes: are you thinking the way you should be thinking. Internal structure: related items on a scale should produce similar responses relations with other variable: others tests should produce similar results: social consequences: how does the test influence the test takers behaviour. Continuum of control to deter(cid:373)i(cid:374)e (cid:449)hat ki(cid:374)d of study you"re looki(cid:374)g at. Research on social judgements considers how people make decisions,interpret past events, understand current events and make predictions for future events: these decisions influence our attitudes and behaviours. Like most complex decisions, social judgements are frequently defined by fast responses: when our experience is compatible with the situations, we will be correct. However when they are incompatible, this will result in an error. Transmitter channel (w/ noise) receiver: the channel could be hearing, seeing, etc, this channel can create so much noise that the message can be misinterpreted.
