SOCI 1005 Lecture 1: Chapter 1- Overview of Marketing
5 Feb 2018
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Document Summary
Identify pieces of information that is related to marketing? their offering. Case: (cid:498))t"s not about the shoes(cid:499: marketing components: Student discounts- promotion: 20% off sign discount at sports experts- promotion, positive review on facebook. Store had music: untidy/tidy store, no sign for student discount (lack of advertising, employees have red vibrant uniforms (easily picked out, background music, employee availability, product selection. Store location (sports experts close to second cup: pricing strategy . 95 rather than - price, competition among retailers (foot locker vs. sports experts, nike vs. Market: an entire set of actual and potential buyers with the desire and ability to buy a specific product. Individuals/ultimate consumers: organization buyers, buyers constitute a market, sellers constitute an industry, marketing can be performed by both individuals and organizations, b2b, b2c, c2c, social media. Ideas: thoughts, opinions, philosophies, and intellectual concepts that also can be marketed: price (transacting value, what the consumer must give up in exchange for the product.
