SOCI 1001 Lecture Notes - Lecture 3: Gateway Cities, Narrative Inquiry, Content Analysis

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Tuesday, September 27, 2016
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Sociology Lecture 3
Research Methods and Ethics
Methodology
- A study of methods
- interpretive
- favourite theories guide you on use of method
To Collect Data
- participant, observation, surveys, interviews
To Analyze Data:
- Narrative analysis, statistical analysis
Quantitative vs. Qualitative
Quantitative
Qualitative
looking at relationships between things (variables)
This type of research begins with What? or How?,
its pretty open ended
positive orientations
interpretivist orientations
to explain phenomenon, test hypothesis
to explore phenomenon
Deductive reasoning
Inductive reasoning
Nomothetic explanations
- single explanation
- large sample sizes
Idiographic explanations
- exhaustive explanations
- small sample sizes
methods include:
- surveys
- content analysis
methods include:
- surveys
- interviewing
- content analysis
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Tuesday, September 27, 2016
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Quantitative
Qualitative
- participant observation
This research does not help us
what we use today
What is the relationship between __ and __?
How do __ experience __?
What is __like?
Quantitative Methods: Key Concepts
Hypothesis:
- quantitative research begins with one testable theory
- tentative statement
Variables are used to measure relationships
- Independant variable; can be varied or manipulated
- Dependant Variable; is the reaction (or lack thereof) of the manipulation
Operational Definition describes how a variable is measured
Survey Design
TYPES OF DATA
Demographic
Social Environment
Activities
Opinions & Attitudes
USING EXTANT DATA
Statistics Canada
The census
SURVEY DESIGNS
Cross-sectional
Longitudinal
Trend
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Tuesday, September 27, 2016
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Cohort
EX:
Independant Variable: city of settlement
- gateway cities: montreal, toronto, vancouver
- non-gateway cities
Dependant Variable: economic well-being
1. employment status
2. income
3. employment match
Accessing Quantitative Research
- Validity
- Reliability
- Spurious Reasoning (more than two variables that take place… example: students
coming to campus = pumpkin lattes being sold variable missing is the season!
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Document Summary

Favourite theories guide you on use of method. Qualitative looking at relationships between things (variables) this type of research begins with what? or how?, it"s pretty open ended positive orientations interpretivist orientations to explain phenomenon, test hypothesis to explore phenomenon. This research does not help us what we use today. Quantitative research begins with one testable theory. Independant variable; can be varied or manipulated. Dependant variable; is the reaction (or lack thereof) of the manipulation. Operational definition describes how a variable is measured. Dependant variable: economic well-being: employment status, income, employment match. Spurious reasoning (more than two variables that take place example: students coming to campus = pumpkin lattes being sold variable missing is the season! Long form census (cancelled in 2010, reinstated in 2015) Was said to be a violation of privacy. Involves active participation in the daily life activities of those he or she is observing. Uses processes of induction as opposed to deduction.

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