SOCI 1002 Lecture Notes - Content Analysis, Golden Globe Award, Operationalization
6 Mar 2014
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Document Summary
Ordinary human inquiry: uses causal and probabilistic reasoning, tradition & authority: provides us with starting points, but should not be the end. Inaccurate observations (mind doesn"t focus on exact tone of voice, colour of shirt etc): overgeneralization (based on experience and comes to a conclusion too quickly), selective observation (ignores certain findings). Illogical reasoning: science is about going beyond tradition and authority (using them just as a starting point). Social science: science is about: 1. logic (theory) and 2. observations (methods), study of social regularities: aims to find patterns of regularity in social life, study of aggregates: create theories about the aggregate behaviour of many individuals. Language of attributes (characteristics of people of things i. e. male or female) & variables (logical grouping of attributes i. e. gender). Idiographic: explaining one case in great detail: nomothetic: explaining a set of cases using a handful of factors. Select research method (survey, interview, focus group, field work, experiments, analyses)
