Primarily internet and mobile-based tools for sharing and discussing information (facebook, twitter, myspace, wikis, blogs, youtube) In 2010: 35% visited a social media site at least once a week. In 2011: 50% visited a social media site at least once a week. In 2010: 19% of online canadians visited a social networking site everyday. In 2011: 35% of online canadians visited a social networking site everyday. Print, radio, television, and other communication technologies. Mass implies that the media reach many people: originates with small group reaching large group of people with no say of what is being shown; one-way communication. Media signifies that communication doesn"t take place directly through face-to- face interaction. Instead, technology intervenes or mediates in transmitting messages from senders to receivers. Most of the mass media are recent inventions. The first developed systems of writing appeared about 5500 years ago. The print media became truly a mass phenomenon only in the nineteenth century.