WGST 1808 Lecture Notes - Lecture 2: Justin Trudeau, Dazed
23 Oct 2016
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Document Summary
There is no such thing as a natural" image. Scrolling through a magazine, we would not stop at a group of naked women cuddling each other. However, we would most likely stop if it were a group of naked men cuddling. In the early 1900s, ads were filled with words and arguments that made sense to influence someone to buy the product. In the 1940"s we saw models incorporated in the ads. The words began to make the connection between the product and the lifestyle. Commercial realism presents the world in ways that could be real" (mostly in your dreams though) Identity the creators of media content have often re-produced the inequalities that exist in society based on gender, race, class, and sexual orientation. Hypersexualization a person"s value comes from sexual appeal. This is used to sell a concept or a product. It is a growing trend in media today.
