MARK1020 Lecture Notes - Total Quality Management, Unit, Boston Consulting Group

• School: George Brown College
• Department: Marketing
• Course: MARK1020
• Professor: Paul Balog

Document Summary

A look around: where are we now: customers. Many firms today seek to develop a competency in. Here, means those features and characteristics of a. Customer needs many firms try to improve their. Others do something better than your own firm so you. Share matrix is an example of a technique that. This technique breaks a large firm into a. Is a single business that can be planned. Rate the annual rate of growth of the. Share the sales of the sbu divided by the. Cash cows (lower left) - dominant share of. Stars (upper left) - high share of high. Question marks or problem children (upper right) - sbu with low share of high. Dogs (lower right) - sbu with a low share. Of the sbu, even if this results in a loss of. Forces firm to assess each of its sbus.