Class Notes (839,092)
Canada (511,185)
Marketing (28)
MARK1020 (22)
Paul Balog (18)
Lecture

marketing 15.docx

2 Pages
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Department
Marketing
Course Code
MARK1020
Professor
Paul Balog

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Description
THE NATURE AND SIZE OF ORGANIZATIONAL MARKETS BUSINESS MARKETING: IS THE MARKETING OF GOODS AND SERVICES TO COMPANIES, GOVERNMENTS, OR NOT-FOR-PROFIT ORGANIZATIONS FOR USE IN THE CREATION OF GOODS AND SERVICES THAT THEY PRODUCE AND MARKET TO OTHER BUSINESS CUSTOMERS, AS WELL AS INDIVIDUALS AND ULTIMATE CONSUMERS. A LARGE PERCENTAGE OF CANADIAN BUSINESS SCHOOL GRADUATES TAKE JOBS IN BUSINESS MARKETING. ORGANIZATIONAL BUYERS. ORGANIZATIONAL BUYERS ARE THOSE MANUFACTURERS, RETAILERS, AND GOVERNMENT AGENCIES THAT BUY GOODS AND SERVICES FOR THEIR OWN USE OR FOR RESALE. ORGANIZATIONAL BUYERS ARE DIVIDED INTO THREE DIFFERENT MARKETS: INDUSTRIAL FIRMS, RESELLERS, AND GOVERNMENT MARKETS. A. INDUSTRIAL MARKETS INDUSTRIAL FIRMS ARE ORGANIZATIONAL BUYERS THAT, IN SOME WAY, REPROCESSES A GOOD OR SERVICE IT BUYS BEFORE SELLING IT AGAIN TO THE NEXT BUYER. MORE INDUSTRIAL FIRMS SELL SERVICES THAN PRODUCTS. THERE ARE THOUSANDS OF INDUSTRIAL FIRMS IN CANADA. B. RESELLER MARKETS RESELLERS ARE WHOLESALERS OR RETAILERS THAT BUY PHYSICAL PRODUCTS AND SELLS THEM AGAIN WITHOUT ANY PROCESSING. IN CANADA THERE ARE MORE THAN 200,000 RETAILERS AND 65,000 WHOLESALERS. C. GOVERN
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