BUS 300 Lecture Notes - Lecture 7: Neuromarketing, Electroencephalography, Content Analysis
Document Summary
Mystery shoppers can help inspect and evaluate a variety of activities. Over 400 companies belong to mystery shopping providers association (mspa) located around the world. The systematic process of recording actual behavioural patterns of people, objects, and events as they happen. Observation can describe the event that occurred but cannot explain why the event occurred. Observation over long periods is expensive or even impossible. Observation in which the observer"s presence is known to the subject. Observation in which the subject is unaware that observation is taking place. Asking subjects to participate in the research is not required when they are unaware that they are being observed. Data are free from distortions, inaccuracies, or other response bias. Data are recorded when actual and nonverbal behaviour takes place. Observation provides an additional source of information that helps explain other research findings. The amount of time it takes to make a choice between two alternatives; used as a measure of strength of preference.
