DCOM 1003 Lecture 11: Media Theory
Document Summary
Pre class content: cm text: p. 358-370. "media could harm people was already well-established, dating back to the ancient greeks. " (p. 359: mass media (film, radio, television) is mass communication that can hold power over people. "media affect us directly (usually negatively) is still prevalent. "usually involves total control of the transmission of information, often without the audience knowing who is controlling the message" (p. 360: hypodermic-needle model or "magic bullet" model, messages have a direct, profound, and uniform impact on individuals. "experts may not blame comic books and radio anymore, but television, movies, the internet, and video games are all fair game when trying to explain violent or antisocial actions. " (p. 365) Last week: five-minute writing workshop advertising: public relations. Today"s class: looking ahead: next semester: winter registration - nov 19 @ 9am, media theory essay workshop and one-on-one meetings.
