FAS 354 Lecture 7: CH6- Apparel & Accessory Coordination
Document Summary
Fashion coordination is the key to multiple sales. Plan advertising campaigns and photoshoots to support. Create marketing promotional calendars to support the timelines for each collection, commodity launch in store. Work with the marketers can also plan their visual merchandising window and in-store presentations to coincide and integrate with marketing to support the launches. collections: the window space. Vm 3 stage commitment- presenting the merch effectively: )n store dept (cid:498)set up(cid:499) for key volume issues, fashion basics, and coordinated, (cid:498)fashion editorial(cid:499) space. A display in a strategic location within a store which supports and reflects a strong fashion statement by the retailer. Positioned in high traffic areas: store enterance, shop/dept areas, platforms near escalators, main aisles, end of aisles on key site lines. A pant buyer focuses on pants, a blouse & tee shirt buyer on tops. 8 rules for fashion coordination: end use, fabrication, style, colour, holiday seasons, patterns, brand names, trend.
