ECON-101 Lecture Notes - Lecture 30: Monopolistic Competition, Price Discrimination, Demand Curve

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Monopoly; rm that is the only seller of a produce, which has no close substitutes. Note: monopoly rm has market power, the ability to in uence the market price of the product it sells. Most monopolies are made by governments, to help further research. Barriers to entry; other businesses cannot enter the market. In a competitive market, the market demand curve slopes downwards. But, the demand curve for any individual rm"s product is horizontal at the market price. Firms can increase q without lowering p, so mr = p for the competitive rm. Question: to maximize pro ts, a monopolist can charge any price he/she desires. A monopolist is the only seller, so it faces the market demand curve. To sell a larger q, the rm must reduce p. thus, mr does not equal p . Price = average revenue (ar) true to competitive rms. Mr

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