ECON-101 Lecture Notes - Lecture 14: Marginal Revenue, Taipei Metro, Profit Maximization

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Characteristics: many buyers/sellers, homogenous good, free entry and exit. Objective of any firm in a market is to maximize profit. When firms stop producing homogenous goods they move towards the monopoly side of the market structures. Mr= change in tr/ change in q = p. For competitive firms, marginal revenue equals the price of the good. When marginal cost = marginal revenue firm is maximizing profits. To extend this analysis of profit maximization, consider the cost curves in figure. The marginal-cost curve crosses the average-total-cost curve at the minimum of average total cost. =(tr-tc) x q/q= (p-atc)q: three rules that are key to rational decision making for profit maximization: If marginal revenue is greater than marginal cost, the firm should increase its output. If marginal cost is greater than marginal revenue, the firm should decrease its output: at the profit-maximizing level of output, marginal revenue and marginal cost are exactly equal.

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