SOCI-100 Lecture Notes - Lecture 12: Cave Painting, Movable Type, Marshall Mcluhan
20 Jun 2018
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CHAPTER TWELVE: MEDIA
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objectives
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-> learn characteristics of mass media
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-> review history of mass media
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-> learn types of mass media
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-> understand mass media
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-> case study: crime
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-> learn theories
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-> critical thinking
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two components
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mass communication
Transmission of information to a large audience
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mass media
The form of media/ device used for mass communication
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HISTORY OF COMMUNICATION
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prehistoric cave art (40,000-10,000 years ago).
Direct representation of events
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Mesopotamia (Iraq) 3500 BCE earliest writing -> cuneiform.
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Egypt, approx 3200-4000BCE
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Hieroglyphics
Characters
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Chapter 12
Friday, March 10, 2017
1:34 PM
find more resources at oneclass.com
find more resources at oneclass.com
Hieroglyphics
Characters
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Images
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More complex communication
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-> papyrus
Paper
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Pivotal moment in mass media
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Emerged as an early superpower
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approx 1500BCE Greeks developed the phonetic alphabet
efficient
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Infinite
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China approx 2000 yrs ago: wooden moveable blocks
Wooden tablet that have markings on them by ink
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moveable type -> Gutenberg's printing press (1450)
Changed everything (transformed human society)
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Flexibility
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Mass production
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Literacy
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More and more people had access to books and were able
to learn to read
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also, newspapers, telegraph (morse code), phonograph,
moving pictures, radio.
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television
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find more resources at oneclass.com
television
1927, general electric brings both sound and picture
together
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Before that, most tv's (started in 1880's) were just
picture, no sound
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1928, short programs available (wouldn't have tv on all
day, only at certain times there were shows)
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1950, almost every home has a tv
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Internet
Late 1960's was a development between government
countries
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Initially for defense in government use
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1980's people were using the internet
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Academics, journalists, certain organizations
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1996 was the start of public internet
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Where we are now subjected to most advertising
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-> social networking sites
2003, myspace
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2004, facebook
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Emerged very quickly
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Benefits of social media:
Reconnecting
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News
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'photo album' of your life
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Background check
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Sharing new ideas/ starting businesses
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Social activism
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Promoting things
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Negatives of social media
Ads
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Loss of privacy
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Loss of human interaction
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find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
Transmission of information to a large audience mass media. The form of media/ device used for mass communication. History of communication prehistoric cave art (40,000-10,000 years ago). Mesopotamia (iraq) 3500 bce earliest writing -> cuneiform. Emerged as an early superpower approx 1500bce greeks developed the phonetic alphabet efficient. China approx 2000 yrs ago: wooden moveable blocks. Wooden tablet that have markings on them by ink moveable type -> gutenberg"s printing press (1450) More and more people had access to books and were able to learn to read also, newspapers, telegraph (morse code), phonograph, moving pictures, radio. television television. 1927, general electric brings both sound and picture together. Before that, most tv"s (started in 1880"s) were just picture, no sound. 1928, short programs available (wouldn"t have tv on all day, only at certain times there were shows) Late 1960"s was a development between government countries. Where we are now subjected to most advertising.
