PSYC 333 Lecture Notes - Lecture 14: Chocolate Cake, Thought Suppression, Cognitive Load

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Consistent with wegner"s hypothesis, those who were first told to suppress thoughts of a white bear showed much more thoughts about the white bear afterwards when they were allowed to stop suppressing. Not only does the rebound effect occur but it also persists over time [main takeaway]. Light blue bar = those who expressed 2nd. The only people for whom we see continued activation are those who were told to suppress first during the expression condition. kms. Why does the rebound effect occur: attempts to distract involve thinking without focus, distraction, as wegner points out, involves negative cueing, negative cueing, what am i doing, trying not to think about the white bear. Oh, right so that i don"t think about the white bear: when restriction is lifted, prior negative cueing facilitates task of thinking about white bear, rebound effects should be eliminated if given positive cue. Studies similar to the first study: same but + condition 3.

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