CMST 2TM6 Lecture Notes - Lecture 11: Discourse Analysis, Content Analysis, Longitudinal Study

• School: McMaster University
• Department: Communication Studies
• Course: CMST 2TM6
• Professor: Christine Quail

Document Summary

Ho(cid:449) are (cid:862)(cid:373)essages(cid:863) meaningful: meaning of messages can be inferred through either of 2 layers of meaning, manifest content obvious; on the surface, denotative, most frequently done through quant. Latent content below the surface, requiring interpretation, connotative: more frequently done through qualitative textual analysis or discourse analysis. Ca: texts are non-reactive, unobtrusive, vast amounts of data can be handled easily, meaning can be summarized through statistics such as percentages of frequency, averages, C. a: difficult to look at latent meanings in-depth, can lead to trivialization (cid:858)precision at the cost of sig(cid:374)ifi(cid:272)a(cid:374)(cid:272)e(cid:859, sometimes people do not use with theory and therefor make insignificant claims. Key concepts of quant ca: manifest content(/manifest meanings0. October 30th 2017 catergoring: operational definitions, units of analysis, sampling, coding scheme, coding sheet, codebook/ coding manual, validity: especially in sampling (external. Problem identification: what is the rq or h that you want to ask/answer, be sure that it can be answered through q. ca.