PSYCH 1X03 Lecture Notes - Physical Attractiveness, Jargon, Deindividuation
3 Feb 2014
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Even after hearing no response, would you be able to continue: 65% of all subjects continued until the very end of the experiment delivering a shock labeled. Danger, high voltage to a non-responsive man with a heart condition. Controversial results: experiment demonstrated the incredible power that circumstance and assigned role can have on human behaviour, individuls who passed the test initiallywere later reported as sadistic or patholgical. Persuasion: with realizing or not, we are involved in a cycle of persuading and being persuaded by others. The message: how you frame the messge itself, audience initially agrees --> one-sided argument is more effective, audience initially disagrees --> two-sided (acknowledge the opposing opinion, respond and then present arguments for why your position is more effective). Officer scott: prank called a restaurant and identified a worker as someone who stole a customer"s purse, had her searched and gave bizarre orders but the manager complied.
