PSYCH 2C03 Lecture Notes - Muzafer Sherif, Necktie, Optical Illusion
13 Apr 2013
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Moral: we choose labels to suit our values and judgments. Labels both evaluate and describe, they are inescapable. Conformity: change in behaviour or belief to accord with others. Not just acting as other people act; it is also being affected by how they act. Acting differently from the way you would act alone. Key is whether your behaviour and beliegs would be the same apart from the group. We conform to an expectation or request without really believing in what we are doing. Putting on a necktie or dress, though we dislike doing so. **complying to reap an award or avoid punishment** Involves publicly acting in accord with social pressure while privately disagreeing. When our compliance is to an explicit (clear and obvious) command. Sometimes we genuinely believe in what the group has persuaded us to do. Involves both acting and believing in accord with social pressure. Potency of social forces and nature of evil.
