SOCPSY 1Z03 Lecture Notes - Lecture 6: Championship Stakes, 2011 Vancouver Stanley Cup Riot, Gustave Le Bon

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R es earch p roblem: c ours e evaluation res pons e rates are too low at mcmas ter univers ity. O ften < 30% in large clas s es. S mall s amples make it difficult to generaliz e to population (entire clas s ) Solution: use social psychology to increase response rate. S tep 1: t urn s o c p s y 1z 03 into a group. C reate s hared goal: ac hieve 70% res pons e-rate. C reate in-group / out-group dis tinction all other intro" courses are our competitors. S tep 3: s trengthen group id with group motto. E mpirical s tudies of crowds and riots. V ancouver s tanley c up r iot (2011) C ollective b ehavior is two or more pers ons engag ed in behaviour judged common or concerted on one or more dimens ions. D imens ions : s patial, temporal s cale.

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