SOCPSY 1Z03 Lecture Notes - Lecture 4: Impression Formation, Trait Theory, Justin Trudeau

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Allows us to understand how stereotypes are created and remain salient. Allows us to understand our personality, as well as the process of managing impressions. As humans, we categorize our thoughts: categorization can be difficult because people, places and things aren"t one-dimensional. One is focused on mourning rather than celebrating: we rely on schemas to engage and take part in social settings, reduce ambiguity , take feelings away from uncertainty because we are relying on schemas. It provides us with a step/foot in the door and take part in association or interaction. Example: linville and jones (1982: 193) studied male undergraduates" perceptions of fellow undergraduate students, age was seen as an in-group/out-group factor, similar age group = more complex, younger males = more extreme evaluations of older male. Variable relationship lesser view doesn"t always have to be on the out-group knowledge/interaction. Difficult to break away from existing schema.

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