SOCPSY 1Z03 Lecture Notes - Lecture 6: Egotism, Normative Social Influence, Sexual Assault

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Prosocial behaviour: evolutionary (delamater et al. , 2015: 347): Help closely related others, especially the healthy and strong, who can still reproduce, allowing for the passing on genes. Refers to engaging in behaviours that help/benefit others, as well as have a beneficial impact/effect on a social level; altruistic motive: egoism: Focus: self- gratification; we help others only when it helps/benefits us in some way: altruism and empathy (ibid: Helping others because we share a similar emotional bond and emotional emotional reaction. Factors fostering helping behaviour: connection with others and mutual liking (ibid: 350): Tend to help those we know and have a fondness for, and for a person that also likes us; is a. Normative obligation (ibid: 350: deservingness (ibid: 352): Based on assessment of need, which is subjective. Can often involve assessing whether someone is a worthy victim or if they are responsible for their plight: similarity (ibid: 351):

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