SBMGSB202 Lecture Notes - Lecture 3: Test Market, Strip Mall, Anchor Store
Document Summary
Trade mark: a (cid:271)ra(cid:374)d or sig(cid:374) that ide(cid:374)tifies the (cid:272)o(cid:373)pa(cid:374)ies" ser(cid:448)i(cid:272)es. Copy right: protection for literary, artistic dramatic or musical creations. Industrial design: protection of the original visual features of an article. Location can be physical, internet, radio, tv or a trade show. Factors for a physical location are visibility, access, rent, parking, supportive landlord, gov grants, bus stop, in bia (business improvement area), target market, not isolated by a concrete island, proximity to similar business, traffic and loading docks. You must also keep in mind bylaws in your area such as noise, height, land use or signage restrictions. Good site location tool is o(cid:374) i(cid:374)(cid:448)esti(cid:374)ha(cid:373)iltio(cid:374). (cid:272)a thre(cid:449) ha(cid:373)ilto(cid:374)"s e(cid:272)o(cid:374)o(cid:373)i(cid:272) de(cid:448)elop(cid:373)e(cid:374)t. First step in choosing a location is doing primary (personal observations, talking to people surveys) and secondary research (internet). Visibility, hx, landlord, zoning, complimentary business (anchor tenant, nearby attractions), cost, Strip mall, industry park, central business district, planned shopping centers (neighbourhood, community, regional, super regional) or home based.