MKTG 2150 Lecture Notes - Lecture 13: Social Media Marketing, Social Presence Theory, Linkedin
8 Feb 2020
School
Department
Course
Professor
Social Media Strategies
Social Media Marketing Strategy
• Set Goals
• Determine Audience
• Choose Platform
• Create Content
• Implement
• Track and Measure Progress
• Adjust
How to Create a Social Media Strategy
• Know your audience
• Select specific platforms
• Develop an action plan
• It’s about how and when you want to say what to who
3 Common Mistakes that Waste Time
• No goals
• Failing to plan
• Don’t measure success
Why have a Social Media Strategy?
• Less time wasted on what’s not effective
• Consistent messaging through targeted channels
• Proactively building reputation
• You can adjust and change tactics as you go
• Directs content development
Social Media Presence
• Having a strong social presence is just as important as having a website
• Consumers are making purchase decisions about brands that can be put on websites
5 Steps for Developing Social Media Strategy
1. Objectives
2. Platforms
3. Creating Content
4. Implement the Plan
5. Evaluation
Objectives
• Objectives are what you aim to achieve within a time frame and with what available resources
Document Summary
Social media marketing strategy: set goals, determine audience, choose platform, create content, track and measure progress, adjust. How to create a social media strategy: know your audience, select specific platforms, develop an action plan. 3 common mistakes that waste time: no goals, failing to plan, don"t measure success. Less time wasted on what"s not effective: consistent messaging through targeted channels, proactively building reputation, you can adjust and change tactics as you go, directs content development. Social media presence: having a strong social presence is just as important as having a website, consumers are making purchase decisions about brands that can be put on websites. 5 steps for developing social media strategy: objectives, platforms, creating content. Objectives: objectives are what you aim to achieve within a time frame and with what available resources. Platforms: what social media website or platform will you use, facebook.
