MKTG 2150 Lecture Notes - Lecture 14: Intangibility

• School: Mount Royal University
• Department: Marketing
• Course: MKTG 2150
• Professor: Jo- Anne Baillie

Document Summary

Intangibility cannot be held, touched, or seen prior to purchase, more performance oriented. Inconsistency quality can vary with each person"s capabilities, experience, motivation, and even personality. Inseparability cannot separate the deliverer of service from the service. Inventory cannot necessarily be stored and accessed when in demand. Product line: product line group of similar products with the same product and brand name, directed to the same general target market, marketed as one line, common product name, brand name, and package design. Consumer and business products: consumer products purchased by the ultimate consumer for personal use, business products purchased either to run a business or to be used as a component in another product or service. Total product concept: core product - the fundamental benefit a consumer derives from having the product, actual product - the physical good or the service a consumer purchases when buying a product.