BUSI 5301 Lecture Notes - Lecture 2: Niche Market, Organizational Effectiveness, Training And Development
3 Mar 2016
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Document Summary
Organizational purpose- purpose may be referred to as the overall goal or mission. Different parts of the organization establish their own goals to help the organization achieve its overall purpose. Mission- describes the organization"s vision, its shared values and aspirations, and its reason for existence. Operative goals- designate the ends sought through operating procedures and describe specific measurable outcomes in the short run. These goals overall performance, boundary spanning, maintenance, adaption, and production activities. Overall performance: goals may be expressed in terms of profitability, delivery of service, growth, or volume. Resource goals pertain to the acquisition of needed material and financial resources. Market goals relate to the market share or market standing desired. Employee development goals pertain to the training, promotion, safety, and growth. Innovation and change goals pertain to internal flexibility and readiness to adapt to unexpected changes in the environment. Productivity goals concern the amount of output achieved from available resources.
