GEOG 3701 Lecture Notes - Lecture 13: Amazon Prime Air, Town Square, Multirotor
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Landscapes of consumption (the birth, life and death of the mall) Complete between monday, april 11th and 13th. Spend 3-4 hours completing these questions (3 pages each answer: one comprehensive, one since midterm (micro question) Will have a template file, write answers and return by email at ypottiesherm@mun. ca: birth of the suburban shopping mall. Victor gruen: often called the father of the shopping mall, disclaim paternity, architect in 1938 new york, attracted attention through series of 5th ave storefront designs; glass cases with faux marble, green corrugated class ceiling, spotlights. Gruen effect: the esign of retail space influces customer behavior and can be used to encourage consumption. Northdale center detroit 1954: 163 acres first outdoor shopping center in north america, public garden, auditorium, art, 10,000 parking spaces, utopian space to bring people together, (cid:862)(cid:271)elief that the(cid:396)e is (cid:373)u(cid:272)h (cid:374)eed fo(cid:396) a(cid:272)tual shoppi(cid:374)g (cid:272)e(cid:374)te(cid:396)s(cid:863) Southdale shopping mall, 1956: gruens most famous project was southdale mall in minnesota.