BRTF 1190 Lecture 4: Lecture 4: BRTF 1190
12 Feb 2016
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Document Summary
Numeris ratings: how they affect the radio industry. Numeris, formerly bbm canada, uses two methods to collect tuning data on behalf of. Spring 2013 diary sample size in niagara o. Last year, there were approximately 12,000 ppm panelists in the whole country o. Fall 2015: september 7 - november 1, 2016. Data is released twice - december 3 and may 26. Weeks 14-26: november 30, 2014 - february 28, 2016. Data is released 12 times per year, approximately 10 days after each 4-week sample window. Tsl: time spent listening or total hours tuned in ppm. Market share - used by programming, % of audience using tsl & cume. Ratings allow program director"s (pd) to see what is working as well as what is not. Sometimes there is a fine line between ,000 bonus and a move.
