VISD 2B09 Lecture Notes - Lecture 6: Principles Of Grouping, World War I, Negative Space

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A dutch response to the chaos of wwi; they wanted to create a new vocabulary based on universal elements: a pure abstract style using geometric elements and a limited colour range. They sought to purify art and remove its individualism. Mondrian used the term neoplasticism to describe his works, which rejected decorative excesses and emotionally-laded expressionism. He hoped to establish a universal visual language that everyone could speak and relate to. Forms were reduced to very simple shapes (as seen in the example of the increasingly abstracted grazing cow) things are broken up into a cubist style of drawing, and then into a flat plane of geometric shapes. The de stijl publication ran from 1917-1932. It discussed the movement"s philosophy and its members work; originally in dutch (limiting its range). The type"s grid system was based on a square: everything conformed to a square shape (leading to oddities, and making it difficult to read).

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