VISD 2B09 Lecture Notes - Lecture 9: Reid Miles, Robert Crumb, Vaughan Oliver
Document Summary
Rock and roll album covers, posters, counterculture. Paul rand: using techniques of photographs, objects placed directly on papers, developed by the bauhaus, about the technical apparatus, motive of progressing the visual landscape, simply producing interesting designs. Designers should not be present in the designs. Use designs to break free of the straight jacket of the commerce and industry. Comparison between what"s going on in america, post- war with rand"s cartoony modernism: filtered from bauhaus. Ads are playful, illustrative, almost looks like children"s" books illustrations. Associated with danziger, big idea imagery, visual puns. Typophoto, emerging from tschotold, where advertising finds their best moments. Continues through 1960"s 1970"s: visual puns on the cover. Nixon"s people hated the cover, alluding to the fact that he lost because he looked bad. Chip kidd: ted talk, good visual first impression, used to a stationary mike, 25 years of designing books, wanted to be a graphic designer.