ECON 101 Lecture Notes - Lecture 10: Marginal Cost, Transact, Creative Destruction
Document Summary
Unlike a perfectly competitive firm, a monopolist faces a negatively sloped demand curve. A monopolist"s total revenue, average revenue and marginal revenue are computed the same way. However, because a monopolist"s demand curve is negatively sloped, the monopolist. Because as the monopolist reduces the price of all of its units, it loses some revenue. must reduce the price of all units to sell one additional unit. The mr resulting from the sale of an extra unit is less than the price that the monopolist receives for that unit. The monopolist"s marginal revenue is less than the price at which it sells its output. Because of this, the monopolist"s mr curve is below its demand curve. The loss of revenue is the amount of the price reduction by the number of units. The gain in revenue is given by the amount of new units sold the new price. The net change is the difference between these two. already being sold.