FIN 305 Lecture Notes - Lecture 5: Contribution Margin, Horizontal And Vertical, Sunk Costs

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Is: report on biz operations to help ks make decisions re: start/continue/stop based on growth and profitability. To assess profitability = vertical analysis (sales - expense = ni) To assess growth = horizontal (year 1, year 2, etc) Income statement: raise product prices, reduce costs, scale up, reduce expenses, change biz model, scale up, reduce expenses. Reducing miscellaneous expenses is not that useful because depreciation is a sunk cost, interest expense is to lenders, income tax is to law. This usually increases profits at every level so. Operating leverage, aka scaling: growth increases profits but doesn"t improve profitability because cogs also increases. Therefore, profitability is another important measure (ratio of profits to revenue) Examine profitability at gross profit level because it reflects only product prices and costs. Improve profits by increasing sales/profits and decreasing expenses. Unit contribution = same as gross profit/unit. Evaluation at single unit level = able to get specific goals.

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