FSN 400 Lecture Notes - Lecture 3: Psychographic

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5 Feb 2016
Department
Course
Professor
FSN 400 Week 3
Term Paper
Country Profile
population, climate, culture
Demographics
Psycho-graphics: social class, values, lifestyle, etc
Product(s) Identification
Branding Strategy
entry mode, licensing, joint venture, etc
Marketing Strategy
social media, ads, billboards
pick 3 strategies
Other Assisting Media
screen-shots, billboards, website, etc
Methods of Measuring Target Market
AIO: Activities, Interests, Opinions
LOV: List of Values
VAL: Value & Lifestyle
Boomers
those who are born between the years of 1946 and 1964
research indicates that baby boomer tends to see herself younger than her chronological
age and avoids negative stereotypes that are commonly associated with the elderly
are committed to their beliefs and brands
Physical Aspects
changes in body shape, appearance, and mobility
Psychological Aspects
boomers do not want to be labelled as 'elderly'
Behavioural Aspects
healthier lifestyle: more conscious about diet, exercising more, more aware of skincare
products, but more active
maintain a stylish image
act younger
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