FSN 400 Week 3
Term Paper
Country Profile
–population, climate, culture
Demographics
Psycho-graphics: social class, values, lifestyle, etc
Product(s) Identification
Branding Strategy
–entry mode, licensing, joint venture, etc
Marketing Strategy
–social media, ads, billboards
–pick 3 strategies
Other Assisting Media
–screen-shots, billboards, website, etc
Methods of Measuring Target Market
AIO: Activities, Interests, Opinions
LOV: List of Values
VAL: Value & Lifestyle
Boomers
–those who are born between the years of 1946 and 1964
–research indicates that baby boomer tends to see herself younger than her chronological
age and avoids negative stereotypes that are commonly associated with the elderly
–are committed to their beliefs and brands
Physical Aspects
–changes in body shape, appearance, and mobility
Psychological Aspects
–boomers do not want to be labelled as 'elderly'
Behavioural Aspects
–healthier lifestyle: more conscious about diet, exercising more, more aware of skincare
products, but more active
–maintain a stylish image
–act younger